Before delving into the fantastic collections that Prada has
presented to us for this year that we are living so intensely, despite the
situation, it is important to look back a bit and understand what has been the
history that has brought the firm to the point in which he is at the moment and
that has defined, so concretely, the style and inspiration of one of the great
Italian brands of all time.
Lets start by the beginning. Prada was founded in
Milan in 1913 by the designer Mario Prada who, at that time, designed and
produced exclusive pieces for the Italian Royal Family.
Years later, specifically in 1978, the founder's
granddaughter, Miuccia Prada, took command of the company as artistic director,
after meeting her later husband, Patrizio Bertelli, an important figure in the
brand.
Miuccia has been a key person in the development of the
aesthetics of Prada, she had a great preparation and this, together with her
concerns, helped her take the reins of such an important firm.
With a doctorate in Political Science and a past as a
militant in the Communist Party, the collections directed by the founder's
granddaughter are defined by the political importance of dressing. In
addition, there is an overlap of ideas and garments, which at first seem to
have no connection with each other but when seeing them united in the same style
of each collection they manage to show the sense with which they were designed.
Today, Prada is one of the haute couture firms most
committed to sustainability , not only for having signed the well-known
Fashion Pact, but also for having launched a range known as Re-Nylon, where all
the pieces are made made from recycled nylon. In addition, it follows the
principles established in the agreement signed with other large companies,
which have committed to eliminating greenhouse gas emissions by 2050, reducing
single-use plastics by 2030 and supporting the innovations presented. in order
to eliminate contamination derived from microfibers.
All this, together with the new addition of Belgian
designer Raf Simons as co-designer of the firm, have defined the style of the
new Prada seasons.
Do you want to know all the secrets of these new
collections in more depth? Below I will tell you all the details.
Prada Spring-Summer 2021
The first collection that Miuccia Prada and Raf Simons
designed jointly, in equal parts, was that of the spring-summer 2021 season,
which was presented virtually in a completely yellow space with a multitude of
cameras that captured all the details.
The main idea of the collection was uniformity ,
combining the conceptual with the commercial, betting on total black and
white looks , standing out from the show's set. Other key highlights
of the presentation were the T-shirts with illustrations and texts by the
artist Peter de Potter and with openings, as well as the garments made
from nylon .
The show was a success thanks to the combination of the
stage, the Plastikman soundtrack and, of course, the incredible pieces by the
Italian firm. Everything revolved around the current situation derived
from the Covid-19 pandemic, not only the realization of a show without an
audience, which was broadcast through the company's page, but also because the
garments meet the expectations of the trend analysts for this new era after the
virus, the design of clothing with a specific purpose.
Other garments that captivated us during the parade were
anoraks and raincoats with deconstructed patterns, sweatshirts, flared
skirts and models with pleats and kitten heels , among many
others.
But it is not only the pieces that define this Prada
season, but the way they are presented, focused, reduced and at the same time
refined garments, tank tops, straight trousers or synthetic knit suits.
All this revolving around the idea of union
between technology and humanity. An incredible stylistic definition
of the situation we live in today,
Don't you think
Autumn-winter 2021/2022
Again, the collection is not only defined by the garments
designed by the two artists leading the artistic direction of the firm, but
also the staging and the symbology behind all the actions influence the
whole. Well, I'll explain myself better.
On the one hand, we find the key garments for the
autumn-winter 2021/2022 season from Prada, with quite spacious coats based on
the oversize trend , stoles and short jackets with fantasy
linings. To cover us from the cold of the winter season, they opt for
synthetic fur and fur, combined with other fabrics such as wool, cotton,
jacquard, sequins and their new re-nylon material. Once again, leaving
aside the pieces that set the trend in recent seasons, such as clothes to go
around the house because of the quarantine, Prada is committed to tailored
garments, designed to be worn outside.
On the other hand, as far as principles are concerned,
this new collection is based on sustainability , even part of the
show's decoration will be recycled and reused. In addition, they are
committed to the avant-garde and seek to dilute, with their garments, the
limits of gender, little by little clothing for men and clothing for women is
ceasing to exist, now there is only clothing.
Finally, another of the most decisive points of the
season has been the presentation carried out in a very curious environment,
with hair floors and walls. But the most striking thing was the
intervention of the designers after the show, who wanted to discuss the current
situation in the sector, connecting more closely with their audience.
Now, if I had to define this new season in two words, they would clearly be optimism and opposition .
From now on I declare myself a fan of the new approach
brought by one of the great international brands, because we should all do like
Prada and join in the search for a better planet, both environmentally and
socially.